It could be that my sense of irony needs to be dialed back, but I don’t think so. Chances are you have seen this ad. Did you read the disclaimer in the fine print? Look closely. I’ve repeated it in the caption. Having read the disclaimer, the question becomes, why?

Why would any consumer buy a product from a company that feels their customers are stupid? Could it be the claims about the product and the monsters have equal credibility?

Why would any company hire an advertising agency that places a disclaimer on the product they are selling? Especially when the disclaimer could easily be avoided. Remove the aliens. There I fixed it.

Years ago I was hunkered down in front of a Franklin stove during a blizzard. I marveled at the fact that the design was virtually unchanged from Ben Franklin’s original design. After consuming one or two more adult beverages I realized that I was wrong. The stove had been modified. It was obvious, cast into the metal was:

WARNING, MAY BE HOT WHEN IN USE

It made sense in 1598 and makes sense today.

“The first thing we do, let’s kill all the lawyers”.^[

William Shakespeare Henry VI, Part 2, Act IV, Scene 2