Market Research, Fail?

 

There is always somebody out there trying to invent the better mousetrap. When I think of an improvement increased efficiency, ease of use and cost effectiveness  come to mind. Widows-Can-Now-Keep-Their-Loved-Ones-Close-With-Vibrator-Filled-With-Ashes/

Mark Sturkenboom believes that he has improved on one household device, which admittedly fills a niche market.  I think he has misread the market and his product is doomed to failure.  Mr. Sturkenboom has refined the electric vibrator or dildo to act as a container for 21 grams of a deceased spouse’s ashes. He has tastefully ensconced the device in its own carrying case with various accouterments.

The first problem I see, is the concept 21 grams.  It might play in America where the target audience, widows, never learned the metric system. But to those in the know; ho-hum.  Twenty-one grams, four nickels stacked up or for less density, twenty-one packages of sweet and low stacked one upon the other. Not very impressive. Twenty-one grams of uncooked spaghetti might impress if girth isn’t a consideration and we all know what happens once the spaghetti is cooked.

Another consideration is that all the platitudes and sweet nothings whispered during love making  may not have the same impact. “Are you in yet? Faster, Slower, Deeper, Not so deep, Not there, You’re not doing it right, I was almost there why are you quitting?” ring hollow when only one hand, hers, is controlling the action.

Finally, one phase of her life has ended. Life goes on.  There is a choice to be made, stick with the same old same old or try something new. I understand they are doing wonders with plastic these days.