Drawing The Line

I may be old fashioned but I think it is possible to carry this diversity thing too far!

Targeting a niche market

I realize that the marketplace can be competitive and carving out a niche market can add to the bottom line. I’m just not sure that mafia hit men, disgruntled spouses and cannibalistic serial murderers are a desirable market segment.

The ad is a come on. It leaves many questions unanswered, like:

  • Is the stated capacity based on the person being field dressed or just stacked like cord wood?
  • Are we talking American sized or smaller framed Asians?
Is that what you intended to say?
What wold Tony do?